Room & Board: a modern furnishings retailer in Edina, Minnesota, hosted the BiOH event which takes consumers on a journey of sustainable education and demonstrates how soybeans can actually reduce the consumption of petroleum and how even the smallest sustainable choice can add up to a larger environmental impact.
"Foam cushioning made with BiOH polyols is comparable to existing foam used by the home furnishings and automotive industries while leaving a smaller environmental footprint. Products that incorporate BiOH polyols offer a responsible choice for consumers and businesses that are increasingly interested in sustainability."Through years of BiOH polyols research, Cargill has developed a more environmentally friendly ingredient (polyols) extracted from pure soybeans, which replaces a portion of the standard petroleum-based materials used in foam by today's furniture manufacturers. Sustainability isn't just about living a green lifestyle, it's really about choice and now when you choose to purchase a product made with BiOH polyols, you have that choice.
A Consumer's Guide to Green:
BiOH not only supports sustainable practices, they Give back! Shown above, three students from the Minneapolis College of Art & Design (MCAD): Nick Kriegler, Stephanie Polus, and Ruth Sauvageau designed the exhibits for the event which not only told the BiOH Story, but also represented the Room & Board brand of modern living. Big bonus, they received $5000 cash prize from BiOH. It feels Good to Be Green!
Yes, a modern-recycled-art-sculpture shown in a whole new light. The "Milk Jug Exhibit" highlights not only the Recycle + Reuse mantra, it represents a visual display of the petroleum that can be saved when consumers choose furniture made in part with BiOH polyols. Specifically, the milk gallons shown = the amount of petroleum saved with the purchase of about 700 sofas using Foam, made in part with BiOH polyols instead of completely petroleum-based foam.
Foam Demonstration: Guests were able to test foam properties by conducting a “ball rebound” test on three different types of foam.

"The hard work and dedication of many generations of family farms is where the story of these new discoveries begins."

Recently, Jessica Koster, marketing manager for Cargill's BiOH polyols, was interviewed on NPR during the event. She discusses the technology and applications of using BiOH polyols to replace portions of the standard petroleum based foam products within numerous industries such as: furniture, mattresses and automobile seats. Most importantly, Cargill's soy is the most broadly used by the top foam manufacturers, including 8 of the top 10. To Listen to the full interview, go to: www.minnesota.publicradio.org

"Write the one thing you want to knOH about Sustainability."Sustainable furniture manufacturers and Design + Build companies are leading the way in innovative green decor. Everyday, new designs emerge with FSC certified woods, alternative soy foams and 100% pure organic fabrics. With new technologies and sustainable resources, such as BiOH polyols, the home fashion trends are becoming greener as more furniture manufacturers, raw material sourcing and designers are moving in the sustainable direction. It's only going to get greener!

Young ones ~ Going Green! The BiOH Event also hosted numerous activities with soy foam blocks, eco-friendly stickers and temporary tattoos.
To learn more about BiOH Sustainable Events, please visit ~ The BiOH Experience: Ways to make a positive impact in your world at www.experiencebioh.com. Additionally, the marketing department at BiOH will help you create your own personalized in store "Soy Style" event and you can increase awareness of sustainable furnishings, BiOH polyols, and offer your customers a "greener" choice.

"While living in a world of consumerism, it’s impossible to live a true green life, but each step we take toward sustainability makes a difference. It's about balance." ~ S.R.


































































































